Meet the face behind Zesty Girl
Michelle Boyle spent 11 years in the corporate world before stepping away from a lucrative media career to start her own business and be more available for her young children.
Michelle's first business, "The CEO", was a consultancy business using her management skills to assist families in their organisational needs. This was a flexible business that worked around her family commitments, which was being a new Mum to twins.
After the birth of her 3rd child in 2006, Michelle saw a gap in the market for versatile but attractive shapewear and launched her successful business BellyBiz. Rebranded as BellyBiz Shapewear, this 6-figure business continues to thrive today, not only because of the unique, high-quality products Michelle designed but because of the personalised customer service experience it is known for.
Michelle personally answers all of her customer enquiries and relishes the opportunity to help women with their self-confidence and body issues. Her favourite part of running BellyBiz Shapewear is reading how her products have helped improve the lives of her customers. This is what inspired Michelle to study to become a qualified and certified health coach and launch her 3rd business in 2018.
Finding solutions to help other women has been central to all of Michelle’s businesses. In February 2019, she launched her lifestyle channel Zesty Girl on YouTube. Michelle has used this channel to start meaningful conversations with women all over the world. She aims to empower them to find their zest and live their best lives.
She is passionate about sharing her real entrepreneurial Mum life through her YouTube channel to show that our perception of "success" through social media can be wrong. Success is a personal journey and the ups and downs of life are real but we can achieve our goals no matter where we start from or what life throws at us.
Her newest venture, Zesty Girl Biz, combines her 19 years of entrepreneurial experience with her skills as a coach and mentor.
Zesty Girl Biz allows Michelle to bring all her business and passions together under one umbrella and launch her new products and programs. In 2020-21 post covid she helped busy Mums overcome any self-doubt or obstacles to turn their passion into a profitable side hustle that fits around their family life, and 2023 sees her launching a health and weight loss program for women who need to lose weight for health reasons.
Michelle has spent her career successfully juggling multiple businesses with the demands of raising a family. She loves to inspire and help other women to look after themselves and chase their goals and zesty best life.